ATHLETE & TEAM SET UP AND HOSPITALITY
+ 100 PEOPLE
NEOM’s “Rise 100” challenge debuted in 2021, bringing together 80 Saudi and international climbers. The event highlighted NEOM’s commitment to adventure sports within its broader regenerative philosophy, offering participants an experience that extended beyond the competition itself. Our involvement encompassed all aspects of the event, from initial master planning and site overlays to the complete build-up, production, and operation. We successfully installed setups in extremely challenging locations characterized by limited signal reception and difficult truck access. Our team also expertly managed all hospitality elements, including lounge areas, catering services, and related logistics.