Dior Men’s Designer Kim Jones Staged a Runway Spectacle Against the Backdrop of the Ancient Egyptian Pyramids of Giza.
The Pyramids of Giza were illuminated with lights, lasers, and special effects for its pre-fall 2023 men’s collection. The tombs of ancient pharaohs lit up, a snake of LEDs illuminating the runway into existence to the sound of pounding techno.
We were engaged in the runway design process and were responsible for the entire production of the fashion show setup. A 200LM structure was built facing the pyramids serving as the venue for the 75 models and + 3500 VIPs.
Additionally, we crafted and managed a fitting space for the full production and preparation of the fashion show.
