The ancient Giza Pyramids provided a breathtaking backdrop for Dior Men’s pre-fall 2023 collection, designed by Kim Jones. The pyramids themselves were transformed by lights, lasers, and special effects, while a dynamic LED runway snaked through the desert, illuminated by pounding techno. We played a key role in the runway design and oversaw the complete production of the show, constructing a 200-meter structure to accommodate 75 models and over 3,500 VIP guests. We also designed and managed a dedicated fitting space for the show’s preparation.
